Panama's Promotion Campaign to be disclosed soon

Everything is almost ready. The efforts and strategy that will place Panama as the number one tourist destination of excellence will be disclosed shortly. This, with the soon launching of the new Panama International Promotion Campaign during November. “This has involved several months of planning and creation. The month of October was fully devoted to filming commercials, all of which include lots of humor, ultramodern trends and the warmth of the Panamanian people", Tourism Minister, Ruben Blades, said. These commercials with the Panamanian seal, will endeavor to take the country to conquer target markets, which is where IPAT’s Marketing and Communication Strategy is aimed at. Worldwide-known, Panamanian personalities were included in these commercials. Some of them are: Rubén Blades; Justine Pasek; Mariano Rivera; Roberto “Mano de Piedra” Durán; Irving Saladino; and Laffit Pincay.


Edwin Mon, VP General Creative Director of P4 Ogilvy; Rubén Blades, Minister of Tourism; Simón Bross, Production Director and Eduardo Martínez Solares, Director of Photography.