Armbands were given to the Tourism Police units in Veraguas in recognition to the effort and faithful commitment they daily show at their place of duty. This, following the training imparted by the Panama Tourism Bureau (IPAT) and the Tourism Police. “The logistical and moral support we receive from IPAT´S Regional Office at Veraguas, encourages us to continue developing a better future for these lands surrounded by rich green waters", said Ms. Lourdes López, Regional Administrator of Veraguas. The work of these collaborators does not end here; since a few weeks ago, the third Regional Tourism Course was held in order to provide an additional 25 units the opportunity to contribute strengthening the security within this region.
Monday, November 12, 2007
Panama's Promotion Campaign to be disclosed soon
Everything is almost ready. The efforts and strategy that will place Panama as the number one tourist destination of excellence will be disclosed shortly. This, with the soon launching of the new Panama International Promotion Campaign during November. “This has involved several months of planning and creation. The month of October was fully devoted to filming commercials, all of which include lots of humor, ultramodern trends and the warmth of the Panamanian people", Tourism Minister, Ruben Blades, said. These commercials with the Panamanian seal, will endeavor to take the country to conquer target markets, which is where IPAT’s Marketing and Communication Strategy is aimed at. Worldwide-known, Panamanian personalities were included in these commercials. Some of them are: Rubén Blades; Justine Pasek; Mariano Rivera; Roberto “Mano de Piedra” Durán; Irving Saladino; and Laffit Pincay.
Edwin Mon, VP General Creative Director of P4 Ogilvy; Rubén Blades, Minister of Tourism; Simón Bross, Production Director and Eduardo Martínez Solares, Director of Photography.
Edwin Mon, VP General Creative Director of P4 Ogilvy; Rubén Blades, Minister of Tourism; Simón Bross, Production Director and Eduardo Martínez Solares, Director of Photography.
Panama out to conquer the european market
Negotiations and alliances are being consolidated to respond to the current European tourist demand for Panama.
The recent news of the renewal of flights of KLM Airlines is only the successful beginning of a long chain of strategies currently being implemented by the Panama Tourism Bureau to respond to the European market’s significant current demand. With non-stop flights from Schilpol – Amsterdam to Tocumen Airport in Panama, starting on March 30, 2008, KLM will answer the needs of important markets in Europe. “We are aware that the opening of new air transportation frequencies are of vital importance and are one of the objectives clearly defined by IPAT; therefore, the agreement with KLM is an important step”, said Carl- Fredrik Nordström, Deputy General Manager of Panama Toursim Bureau (IPAT). Considering the advertising investment in the European market, IPAT is clearly aware that Panama has attracted the attention of important niches in Europe and having the necessary airline seats will guarantee the arrival of these tourists. Efforts continue to produce results, following the signing of a valuable shared code agreement between KLM and COPA Airlines, which will allow the users of both airlines to travel by using the extensive network of routes offered by COPA and KLM; one in Panama, the Hub of the Americas and the other in Schilpol, Amsterdam. In addition, all members of the Flying Blue and One Pass programs will have the opportunity to accumulate valuable mileage on their trips. According to statistics, an estimated 87,356 European visitors come to Panama annually and their average expenditures range between 650 and 700 dollars
The recent news of the renewal of flights of KLM Airlines is only the successful beginning of a long chain of strategies currently being implemented by the Panama Tourism Bureau to respond to the European market’s significant current demand. With non-stop flights from Schilpol – Amsterdam to Tocumen Airport in Panama, starting on March 30, 2008, KLM will answer the needs of important markets in Europe. “We are aware that the opening of new air transportation frequencies are of vital importance and are one of the objectives clearly defined by IPAT; therefore, the agreement with KLM is an important step”, said Carl- Fredrik Nordström, Deputy General Manager of Panama Toursim Bureau (IPAT). Considering the advertising investment in the European market, IPAT is clearly aware that Panama has attracted the attention of important niches in Europe and having the necessary airline seats will guarantee the arrival of these tourists. Efforts continue to produce results, following the signing of a valuable shared code agreement between KLM and COPA Airlines, which will allow the users of both airlines to travel by using the extensive network of routes offered by COPA and KLM; one in Panama, the Hub of the Americas and the other in Schilpol, Amsterdam. In addition, all members of the Flying Blue and One Pass programs will have the opportunity to accumulate valuable mileage on their trips. According to statistics, an estimated 87,356 European visitors come to Panama annually and their average expenditures range between 650 and 700 dollars
Canal Expansion to count on European Investment
A cooperation agreement was signed, whereby the EU will donate to Panama 38 million Euros (54 million dollars) between 2007 and 2013.
In a recent diplomatic visit of the Commissioner of Foreign Affairs and Community Policy of the European Union and executives from the European Investment Bank, it was announced that an investment of 428 million dollars (300 million Euros) will be made in the Panama Canal Expansion works. The bank executives, who have already financed other local projects such as the Puente Centenario, expressed their firm interest in participating in the expansion. Given this situation, Carl- Fredrik Nordström, Deputy General Manager of the Panama Tourism Bureau (IPAT), said that “in the past months, a significant number of delegations from all over the world have shown their interest and have come to our country attracted by the impact of the expansion of the interoceanic waterway will have on maritime trade and the international economy, we trust that this boom will also be reflected in the tourism sector”. In their visit to Panama, the EU representatives presented a new program of cooperation and participation of Panama in the negotiations between the EU and Central America. Likewise, a cooperation agreement was signed whereby the EU will donate to Panama 38 million Euros (54 million dollars) between 2007 and 2013.
In a recent diplomatic visit of the Commissioner of Foreign Affairs and Community Policy of the European Union and executives from the European Investment Bank, it was announced that an investment of 428 million dollars (300 million Euros) will be made in the Panama Canal Expansion works. The bank executives, who have already financed other local projects such as the Puente Centenario, expressed their firm interest in participating in the expansion. Given this situation, Carl- Fredrik Nordström, Deputy General Manager of the Panama Tourism Bureau (IPAT), said that “in the past months, a significant number of delegations from all over the world have shown their interest and have come to our country attracted by the impact of the expansion of the interoceanic waterway will have on maritime trade and the international economy, we trust that this boom will also be reflected in the tourism sector”. In their visit to Panama, the EU representatives presented a new program of cooperation and participation of Panama in the negotiations between the EU and Central America. Likewise, a cooperation agreement was signed whereby the EU will donate to Panama 38 million Euros (54 million dollars) between 2007 and 2013.
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