Showing posts with label Europe. Show all posts
Showing posts with label Europe. Show all posts

Monday, November 12, 2007

Panama out to conquer the european market

Negotiations and alliances are being consolidated to respond to the current European tourist demand for Panama.

The recent news of the renewal of flights of KLM Airlines is only the successful beginning of a long chain of strategies currently being implemented by the Panama Tourism Bureau to respond to the European market’s significant current demand. With non-stop flights from Schilpol – Amsterdam to Tocumen Airport in Panama, starting on March 30, 2008, KLM will answer the needs of important markets in Europe. “We are aware that the opening of new air transportation frequencies are of vital importance and are one of the objectives clearly defined by IPAT; therefore, the agreement with KLM is an important step”, said Carl- Fredrik Nordström, Deputy General Manager of Panama Toursim Bureau (IPAT). Considering the advertising investment in the European market, IPAT is clearly aware that Panama has attracted the attention of important niches in Europe and having the necessary airline seats will guarantee the arrival of these tourists. Efforts continue to produce results, following the signing of a valuable shared code agreement between KLM and COPA Airlines, which will allow the users of both airlines to travel by using the extensive network of routes offered by COPA and KLM; one in Panama, the Hub of the Americas and the other in Schilpol, Amsterdam. In addition, all members of the Flying Blue and One Pass programs will have the opportunity to accumulate valuable mileage on their trips. According to statistics, an estimated 87,356 European visitors come to Panama annually and their average expenditures range between 650 and 700 dollars

Canal Expansion to count on European Investment

A cooperation agreement was signed, whereby the EU will donate to Panama 38 million Euros (54 million dollars) between 2007 and 2013.

In a recent diplomatic visit of the Commissioner of Foreign Affairs and Community Policy of the European Union and executives from the European Investment Bank, it was announced that an investment of 428 million dollars (300 million Euros) will be made in the Panama Canal Expansion works. The bank executives, who have already financed other local projects such as the Puente Centenario, expressed their firm interest in participating in the expansion. Given this situation, Carl- Fredrik Nordström, Deputy General Manager of the Panama Tourism Bureau (IPAT), said that “in the past months, a significant number of delegations from all over the world have shown their interest and have come to our country attracted by the impact of the expansion of the interoceanic waterway will have on maritime trade and the international economy, we trust that this boom will also be reflected in the tourism sector”. In their visit to Panama, the EU representatives presented a new program of cooperation and participation of Panama in the negotiations between the EU and Central America. Likewise, a cooperation agreement was signed whereby the EU will donate to Panama 38 million Euros (54 million dollars) between 2007 and 2013.